The BMW Museum was officially opened in Munich today, following two and a half years of construction work. The ART+COM media installations set the museum’s architecture in motion, creating a unique dynamic for exhibits and content.
The original 1973 building was designed by the Viennese architect Karl Schwanzer and nicknamed “the bowl”. It has been expanded to 5000 square metres, five times its original size, and BMW now uses it to display the company’s 90-year history and development. The Munich-based automotive giant has carefully combined architecture and exhibition design, focusing particularly on new media.
Along with atelier brückner, Stuttgart (architecture and exhibition design) and Intégral Ruedi Baur, Zurich (graphic design and visual identity), ART+COM has created a contemporary take on Schwanzer’s original exhibition concept of “the road in converted space”. Media installations literally set the museum’s seven themed buildings, 25 exhibition rooms and 125 exhibits in motion.
Highlights include the “Mediatecture”, a 700-square-metre glass facade used as a media screen around “BMW Square” and the “Kinetic Sculpture” in the House of Design. The mechatronic installation made up of 714 metal balls translates a virtual design process into the space around it. Seemingly weightless and guided solely by the power of the mind, the sculpture moves through a cycle of free abstractions and typical BMW vehicle forms.
What’s known as service formats provide additional detailed information on the exhibits and subjects such as the company, technology and production series.